I recall years back a homeowner placing a FSBO sign in her front yard - no other advertising. I thought to myself how much interest does she really expect to receive from just sticking up a sign in her front yard. A month went by and the sign went down. She is still in the home. After her no sale situation she was contacted by a lender and opted to refinance versus sale.
It happens very often that buyers come to real estate agent websites when they are looking to purchase a home. Well that led to my brainiac idea to post FSBOs on my website for free. I searched the web and looked at examples from other agents across the country. It seemed to work well for them and there were top agents with years of experience and a multitude of sales offering to post FSBO listings as a service. Additionally, there were some pretty good success stories in blogs in this regards and I like doing what works.
Right now it seems the inventory is low. I love a challenge. The part of the business I enjoy the most is marketing. I like promoting business ideas and concepts. This is something I have done before and it seems to be a pretty much untapped market in my immediate area - that's why I looked at the business model for agents in other areas.
I think it is a win/win situation. Homeowners who are going through the arduous task of selling their homes themselves could use the extra advertising exposure. The win side of it for me is that my customers and clients are more informed about all the homes that may be of interest to them in purchasing.
This practice will fuel my 2018. I subscribed to a list where I receive a list of FSBOs almost daily of new FSBOs and expired listings in the Hampton Roads area. Now I have the opportunity to present my buyer clients not only with the listings available via the multiple listing service but also the opportunity to capture listings available that are being marketed "For Sale By Owner" and do not appear in the MLS. The buyers who I've presented an extra list of homes to look at seem to be very impressed as well.
If you are selling your home yourself, and want some free advertising on my website
- let me know. You can send me an email
to Lynne@C21.com and I will be more than happy to post your home for the world wide web to see. Our Century 21 System is a global system. There are military and PCS moves happening in the Hampton Roads area all the time. Relocations are a happening thing here and it is not unlikely that someone from anywhere in the world online doing a Google Search for their next home will find my site. It has happened for me more often than not. I think it will compliment the sign in your yard very well.